SEO strategist for crypto, fintech and e-commerce brands

I plan and write the search strategy that puts you on page one for the queries your buyers use, then report on it in leads and revenue.

In short

An SEO strategist decides which searches a business should win, fixes what stops its site from ranking for them, and builds the content and authority to get there. Victor Olanrewaju is an SEO strategist in Kigali, Rwanda, HubSpot SEO certified, who took “XRP price prediction” to number one on Google in 2021 and has published nearly 10,000 articles across crypto and finance outlets.

Written by Victor Olanrewaju · Last updated October 11, 2026

What an SEO strategist does for your pipeline

Traffic only matters when it turns into enquiries, sign-ups or sales. So I start from the customer: which searches do your buyers make just before they decide, and which of those can you realistically win? That produces a short list of commercial queries, a technical to-do list and a content plan, in that order.

A search and competitor audit that shows where you stand today
A keyword and intent map tied to the pages that earn revenue
Technical fixes: indexing, speed, structure and schema markup
Content that earns rankings and then converts the visitors it attracts
Authority built through useful work and digital PR, never shortcuts
Monthly reporting on leads and revenue, not only rankings

Why crypto and finance is a hard place to learn SEO

Crypto and finance are topics where accuracy and trust matter a great deal, to readers and to Google, and every publisher is chasing the same queries. Six years in those newsrooms taught me how to win there: original data, clear structure, a named expert behind each page and links earned through useful work.

Google’s own guidance asks for helpful, reliable, people-first content. That is the standard I write to, for crypto brands and for any other business.

How I work

Audit and baseline: where you rank, what holds you back and what your competitors do better
Foundation: technical fixes, entity clarity and schema markup
Content and authority: pages and guides that rank, get cited and convert
Track and compound: monthly reports with the same measures every time

What I will not do

Buy links or run link farms, which can get a site penalised
Publish mass-produced AI content with no expert behind it
Guarantee a number one ranking, because nobody outside Google controls that

Where I work

I am based in Kigali and work remotely with clients worldwide, including in Bulgaria, India, Malta, Dubai, the United States and Nigeria. For local search in Rwanda, Kenya, Uganda or Tanzania, Vatam also has pages for Kigali and Nairobi.

Proof from my work

#1
“XRP price prediction” on Google in 2021, which helped partner crypto brokers see thousands of quality leads
+233%
LAGE Lightings sessions year on year, with 29,400 search impressions between 20 March and 10 September 2026
74 to 99
Lens & Co by Tiara home page mobile PageSpeed score, with 30 pages given unique SEO titles and descriptions

“I was surprised we could beat our competitors since we had tried for years to do it. Victor came in, and within weeks, we were getting inquiries from top architects, 4-star hotels real developers, eventually leading to some of the biggest deals we've ever closed.”

Balikis Oke, co-founder of LAGE Lightings

See every result with its source

Sources

Google Search Central: creating helpful, reliable, people-first content

Questions

Straight answers.

The things people ask before they hire a copywriter or an SEO.

What does an SEO strategist do?

An SEO strategist decides which searches a business should win, fixes the technical and content problems that stop it ranking for them, and builds the authority to get there. The work is measured in leads and sales as well as rankings.

How long does SEO take to show results?

It depends on the competition and the site’s starting point. Technical fixes can show up within weeks, while competitive queries usually take months. I set a baseline in the first audit and report against it every month.

Do you build links?

I earn links through useful content, original research and digital PR. I do not buy links or run link farms, because they can get a site penalised and do nothing for whether an AI assistant trusts you.

Do you work with crypto and fintech brands?

Yes. I spent six years in crypto and financial newsrooms, including CCN, BeInCrypto and AMBCrypto, and I took “XRP price prediction” to number one on Google at Ventrix Media in 2021. I also work with e-commerce, hospitality, real estate and B2B businesses.

What does a content strategist do for SEO and AI search?

A content strategist decides what a business should publish, for which buyer question and in what order, so each page can earn a Google ranking or an AI citation and lead a reader towards a purchase. In practice that means mapping buyer questions, giving each one its own answer-first page, keeping facts consistent across the site and measuring rankings, citations and enquiries every month.

Start here

Tell me what you want to be found for.

Tell me what a new customer is worth to you and the search you want to win. I read every message myself and reply within one working day. Want to see where you stand first? Ask for the free AI visibility audit.

What happens next

I read your message myself, usually the same day.
You get a reply within one working day with my first read and an offer of the free audit.
If it fits, the scope and price are agreed in writing before any work starts.

“Within weeks, we were getting inquiries from top architects, 4-star hotels real developers, eventually leading to some of the biggest deals we've ever closed.”