Research

Original research on how businesses in Kigali and East Africa appear in AI answers and search, with the method, the data and the limits published.

Research 11 min read October 11, 2026

I recorded 11 AI answers about Kigali businesses and audited 20 local websites. Only 5 answers cited a business’s own site.

Original research: 11 recorded AI answers about Kigali restaurants and hotels, plus a raw HTML audit of 20 local sites. What the assistants cited, what the sites were missing, the Rwandan market…

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Kigali AI answers research: 5 of 11 AI answers cited a business’s own site, and 9 of 20 audited websites had no meta description

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